What is EAT? Understanding EAT and how you can establish it.
SEO Services

What is EAT? Understanding EAT and how you can establish it.

What is E-A-T? E-A-T is short for expertise, authoritativeness, and trustworthiness. Google uses these factors to ascertain how much it can trust your site and it’s content. The more trust you build with E-A-T the more likely Google is to display your site for relevant searches.   Why is E-A-T so important?  Google’s main goal is to provide a great user experience for anyone using its platform. This means displaying…

A beginner’s guide to marketing automation 2021
Conversion Optimisation

A beginner’s guide to marketing automation 2021

Marketing automation is fast becoming an integral part of many marketing efforts. It can give your digital marketing strategy a huge boost and save your marketing teams time, but it can also be very complex. In this guide, we’ll explore exactly what marketing automation is and how it can potentially help a business.   What…

Email: where automated messages meet the personal sales touch
Email Marketing

Email: where automated messages meet the personal sales touch

When sales is the lifeblood of your business, making a good connection with your customers is paramount. But how do you reach out to potential customers? And how do you make a personal connection in a digital world? There’s a whole host of ways to connect with potential customers these days, whether that’s through social…

How to set social media goals for your business
Social Media Management | Uncategorised

How to set social media goals for your business

Social media is definitely not one of the most linear channels in the marketing mix, so it’s easy to see why many businesses across the world struggle to pin-point what they actually want to get out of their social media marketing. With that being said, if your business falls into this category, then keep scrolling…

Increasing customer retention with automated customer journeys
Email Marketing | Uncategorised

Increasing customer retention with automated customer journeys

The COVID-19 pandemic has had a massive impact on businesses across all sectors and specialities. Not only has it transformed the way businesses must operate in order to survive, but it has also exposed the importance of customer loyalty and retention. With both businesses and consumers having to reduce expenditure, customer acquisition is even harder…

How to grow your pool of potential customers with almost no effort
Content & Copywriting | Email Marketing | Lead Generation Campaigns | Social Media Management | Uncategorised

How to grow your pool of potential customers with almost no effort

Acquiring new customers is only getting harder, more time-consuming, and more expensive. In fact, the cost of acquiring new customers has increased by over 50% in the last five years alone. Many markets are becoming more competitive, marketing is becoming more expensive, and customers are becoming less trusting of brands. Whilst this might seem doom…

Should you be using a marketing automation tool?
Conversion Optimisation | Uncategorised

Should you be using a marketing automation tool?

Marketing automation. Now considered a must-have for many modern marketing departments, but often misunderstood and overlooked. At Bigwave, we believe in taking the time to pause and get back to the basics. That’s why we’re here to explain exactly what marketing automation is, what good marketing automation practices look like, and how to use it to boost…

Increasing physical activity levels during challenging times
Uncategorised

Increasing physical activity levels during challenging times

[vc_row][vc_column][vc_column_text]The latest results are in from the Active Lives Children and Young People Survey by Sport England, and it has revealed many interesting findings. Key points include teenage boys’ physical activity levels being hardest hit from the coronavirus (Covid-19) pandemic, and girls becoming more active as they found alternative ways to take part in sports…